Episode 39: Does Relatability Matter When You’re A Social Media Influencer? (Revisited)

On this week’s episode of “Yep, That Happened,” we revisit the discussion on relatability in social media influencing and whether influencers have to be relatable to their audience. Enjoy!

Yep, That Happened is a podcast where writer and host, Shirley, talks about what everyone else is talking about, what needs to be discussed more, and what no longer deserves our time. Check out her website at shirleyldeleon.com. Send any questions and comments to yepthathappenedpodcast@gmail.com or fill out the form on her homepage. Follow her on Instagram at @shiloudeleon. Like, share and subscribe to the podcast. If you love the show, please give it a 5-star review. Thank you for listening!

Links mentioned:

“Why Being Personable Is the Key to Social Media Success” article from Convince & Convert: https://www.convinceandconvert.com/social-media-marketing/personable-key-to-social-media-success/

“Being relatable and breaking through on social media.” article from matchbook.com: https://www.matchbookcreative.com/blog/staying-relatable-and-breaking-through-on-social-media

“CASSANDRA’S “THE CULTURE OF INFLUENCE” REPORT REVEALS WHAT MAKES AN INFLUENCER EFFECTIVE WITH GEN Z AND MILLENNIALS” article from Engine: https://enginegroup.com/us/news/stay-curious/cassandra-the-culture-of-influence-report/

“How and why do influencers make so much money? The head of an influencer agency explains.” article from https://www.vox.com/the-goods/2018/11/28/18116875/influencer-marketing-social-media-engagement-instagram-youtube

“Aunt Jemima No More; Pancake Brand Renamed Pearl Milling Company” article from NPR: https://www.npr.org/2021/02/10/966166648/aunt-jemima-no-more-pancake-brand-renamed-pearl-milling-company

“Aunt Jemima Will Change Name, Image As Brands Confront Racial Stereotypes” article from NPR: https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/06/17/879104818/acknowledging-racial-stereotype-aunt-jemima-will-change-brand-name-and-image

“The Mammy myth and what it really is like to be a white people’s caretaker” article from Medium: https://medium.com/age-of-awareness/the-mammy-myth-and-what-it-really-is-like-to-be-a-white-peoples-caretaker-5eaebf23905f

“Making Mammy: A Caricature of Black Womanhood, 1840–1940” article from the California African American Museum: https://caamuseum.org/exhibitions/2019/making-mammy-a-caricature-of-black-womanhood-18401940

“Why do black creators get paid the LEAST” video by As Told By Kenya: https://www.youtube.com/watch?v=SxFMiF-EFr0

“WHAT CONSTITUTES AN INFLUENCER?” article from mediafix.com: https://mediakix.com/blog/influencer-definition-marketing/

“Evanston reparations program approved as city becomes 1st in US to do so; some say it's not enough” article from abc7chicago.com: https://abc7chicago.com/evanston-reparations-illinois-reparation-il/10443028/

“Evanston, Illinois, becomes first U.S. city to pay reparations to Black residents” article from nbcnews.com: https://www.nbcnews.com/news/us-news/evanston-illinois-becomes-first-u-s-city-pay-reparations-blacks-n1261791

MUSIC CREDIT:

Mango by Smith The Mister https://smiththemister.bandcamp.com

Smith The Mister https://bit.ly/Smith-The-Mister-YT

Free Download / Stream: https://bit.ly/mango-smith-the-mister

Music promoted by Audio Library https://youtu.be/Zn4SeyT3oME

Track Info: Title: Mango by Smith The Mister Genre and Mood: Alternative & Punk + Bright

Available on:

Spotify: https://spoti.fi/2FIeX4V

iTunes: https://apple.co/305EA9t

Deezer: https://deezer.com/us/album/64408662

Bandcamp: https://smiththemister.bandcamp.com/t...